Switch your plan and choose what you pay

Sign Up
ES

Measure your business insights with data analysis

Start measuring

Research_

Understanding your business insights and identifying key digital marketing metrics is crucial to data-driven decision making.

Strategy_

Develop a robust strategy by analyzing market trends and understanding user behaviour analysis, aligning them with your business goals.

Action_

Leverage campaign metrics and KPIs to optimize conversion rates and improve online sales.

Results_

By analyzing digital marketing metrics and KPIs, you can keep up with your business goals for sustained growth.

Upgrade your digital business and improve your business results with data-driven decisions.

The only certainty is uncertainty. Within a complex context, knowing your business and enviroment is crucial to gain control back again. With a strategy adapted to inner and external factors, you will achieve valuable insights

User behaviour analysis & UX/UI

Campaign results analysis

Improve ROAS and online sales

Digital marketing metrics and KPI's

How to optimize your business results

1_ Google Analytics 4

Initial analysis and research

Updating from Universal Analytics to GA4

Setting up Google Analytics, in Wordpress, Shopify or others

Conversion paths in GA4

Website conversion tracking

Custom online strategy

2_ Google Tag Manager

Measuring your user's interactions

Creating a CookieYes tag in Google Tag Manager

Installing the CookieYes plugin in Wordpress or other platforms

Creating JavaScript tags with Tag Manager

Google Analytics Ecommerce tracking

Google Analytics Leads tracking

Google Consent mode (GDPR) in 2024

3_ Google Looker Studio

Data visualization

Data analysis reporting

Identification and analysis of user behaviour

Digital marketing results: SEO, Paid Search, Social Media & Content

Optimizing funnel conversion

Online and offline campaign results

I've set up various configurations from such industries as...

Electric power industry

Car sales

Real Estate

Resorts

Ecommerces

Psychological support

Hotels

News & magazines

Sports and entertainment

Frequently Asked Questions

How can I measure my business results? What tools do you use?

User interactions are measured as events that occur during each session. The first phase involves analyzing the website itself to map certain actions to custom events that will be created in further steps. Following this, Google Analytics, Google Tag Manager and Looker Studio (for data visualization) are set up and correctly configured. Both processes occur during the first month. By the second month, once everything is working correctly and data has been collected, data analysis and reporting begins.

Can I measure offline campaigns with Analytics? Which KPIs and metrics are relevant to my online campaign?

If Google Ads, Google Analytics and Google Tag Manager are correctly configured, you can measure offline KPIs and send them into your platform. UTMs and different kinds of connectors can help integrate offline and online data. This allows you to group your offline metrics with relevant online campaign KPIs provided by Google, such as conversion rate, click-through rate (CTR), return on ad spend (ROAS) and customer acquisition cost (CAC), among others.

What are the benefits in using Google Analytics 4?

Google Analytics 4 offers several key benefits. It provides enhanced cross-platform tracking, allowing you to monitor user interactions across websites and apps, even in real-time. The event-driven data model transforms user behavior into detailed insights that can be customized using Google Tag Manager and its data layer. Since it is widely used, it offers full integration not only with Google platforms like Google Ads and Search Console, but also with multiple software solutions that complement its functionality. These features make GA4 a powerful tool for understanding and optimizing your website.

Which pricing plans do you offer? How much does it cost?

I offer you a flexible pricing model based on three different plans. These plans have been set up in order to allow you to play with different combinations so you can select the price you are willing to pay each month. Pricing is not only determined by your plan (that you can swap easily at no cost), but also by the type of website and the type of order. A total of 9 final prices are offered based on these factors. You can see them at 'Plans'.

What's GDPR? How can I set up Consent Mode?

GDPR stands for General Data Protection Regulation. Recent European policies have made it mandatory that advertising must preserve users' rights related to privacy by rejecting cookies data collection by default, only accepted when user consent it. Cookie banner needed can be implemented by code or easily installed using any CMP given by Google, installing the CookieYes plugin for Wordpress or creating a CookieYes tag with Google Tag Manager, for example.

How can I update Universal Analytics to GA4?

Google will automatically create a basic GA4 property for you, but you will need to configure your custom events and data streams again. If you prefer not to use the property Google created, you can start by creating a new GA4 property in your Google Analytics account. Use the GA4 Setup Assistant to connect your existing Universal Analytics property with the new GA4 property. Next, configure your data streams and set up key events and conversions as they were before. Ensure that Google Tag Manager is updated and correctly tracking both Universal Analytics and GA4 events and tags. Once everything is set up and tested, you can begin using GA4 for your data analysis reporting.

Contact me

* All fields required.